We asked a few friends (49) what social media information they wanted to know more about. While some of the answers are not surprising at all, especially given our subset of polled. (Social Media Concepts, Online Marketing , and Community Engagement rounding out the top 3). I was a bit shocked that listening fell so low. Listening is at the core of so many of the other concepts, and is arguably one of the most important.

If companies listened to their customers/clients more we would have missed some of the biggest SM mistakes of the year (so far). If Domino’s was listening online they would have know the net was aflutter after a video of their employees making tainted food (more info) and while damage had been done, they could have help stop some of the bleeding. Then there is United Airlines, if they had listened to Dave Carroll when they broke his guitar they probably wouldn’t have ended up with with this catchy video about how bad they suck (video) (more info).  The other answers are important, don’t get me wrong. Companies need to engage online communities, and market the newest, greatest product ever developed, but if you are not listening, you’re not responding. If your not responding who is?

Check out the results below, and let us know your take on it.

John Fuller is the President of Phoenixfire Solutions and a professional with more than ten years experience in IT, seven years in non-profit, and four years in design.  Taking his love for all things technological and all things artistic,Phoenixfire Solutions came into being.  John’s expertise offers a unique perspective from someone who has been both the client and the vendor.  After experiencing years both the good and bad of outsourcing solutions, John has made it his mission to bridge that gap for companies and non-profits that have fallen prey too many times. Connect with John on Twitter: @phoenixfire8383 & LinkedIn.