We believe in the power of design

Good design is problem solving.  At our core we believe in the transformative power of design. It is more than a mere visual element. A design-driven company expresses itself succinctly, benefits from its investment in all aspects of the business, and experiences a sea change within the organization.

We believe in form and function

Louis Sullivan once said that “form ever follows function” and that rang true for the last century, but today form is part of function. A technically superior product, or company, can easily play second fiddle to a competitor who has a better handle on their design. Function without form is unsuccessful, the same is true of form without function.

We are valuable

Unlike most professional firms, we don’t track our time when we work with you. The simple reason is that time tracking takes the focus off the quality of the final product, and lays higher importance on the amount of time it takes. Would you prefer a piece that took longer to produce, but hit all of the design elements you wanted, or a piece that was only half baked because you ran out of hours? It’s a flawed system where one party always loses. We believe our customers want us to offer real value… whether we spent 3 hours on your work, or completed a 10 month long project with you. We know creative investment, not a time sheet, makes a project successful. So our fees will be based on the mutual understanding of what that value is to each of us. From there we bring our expertise, raw talent, ideas, and knowledgeable experience to every project.

We are not for everyone

We are not the right firm for some. While we truly believe in the way we have chosen to serve our customers, we acknowledge that it may not be the right fit for everyone. It doesn’t mean that someone is right or wrong, it just means that we are different. We approach our projects from an unique perspective because we feel that produces our best work for each and every client. So we’ll take the time to measure for fit before we enter into a relationship. We think you will ultimately benefit from that, and find value in this belief. We love customers who will join us in conversation to achieve our mutual goals. Are we for you? The easiest way to find out is for us to sit down and have a conversation about what you are trying to achieve, and how we can help.

We are experimental

We are a firm that is deeply committed to learning. As we learn, we grow. This learning drives experimentation in tools, styles, and processes. We want to explore and discover new values we can bring to the world, and new ways to leverage the power of design.