Competitive Landscape: A Business Exercise For Identifying Your Real Competitors

Description

Our Competitive Landscape exercise is a valuable resource for businesses that want to stay ahead of the competition. By completing this exercise, you’ll gain a better understanding of your competitors’ strengths and weaknesses, which will inform your design and marketing initiatives. It’s simple and easy to follow, and it’s a great starting point for creating effective design solutions. According to McKinsey Insights March 2023  “Having an articulate competitive analysis and a good landscape of what the other solutions are and what makes you better than the others is important.” The issue is most businesses have a siloed approach, only caring about their service or product, which leaves them unable to explain why their product or service is better for the customer.

If you find value in this exercise, sign up for our Analyzing Your Competition workshop for a more in-depth analysis of your competitors and a strategy to help your business stand out in the market.

Download now to take your business to the next level.

• Format: Self-Paced (individual or team)
• Who is it for: Business owners or teams looking to discover their extended competitive landscape.
• Time Needed: 1+ hours
• Outcomes: Generate a table of your close and extended competitors so you can begin to better understand how you fit in the market.

Pay-What-You-Want

We are offering this exercise in a pay-what-you-want model so that it is available to businesses regardless of budget restraints. Our hope is that it will also give you a taste of our larger Analyzing Your Competition workshop, and a better understanding of how we use workshops and business tools to provide better design outcomes.  By completing the Competitive Landscape exercise, you’ll gain some insight into who your real competition, both direct and indirect, is and how a comprehensive competitive analysis can benefit your business. 

At its core, a full competitive analysis is about having a better understanding of your competitors’ strengths and weaknesses, which will inform your design and marketing initiatives. 

This exercise is a great starting point for businesses that are interested in taking their competitive analysis to the next level. We hope that by experiencing the value of this exercise, you’ll be encouraged to join us for the more in-depth workshop, where we can provide you with even more insight and strategies to help your business stand out in the market.