Description
Our Competitive Landscape exercise is a valuable resource for businesses that want to stay ahead of the competition. By completing this exercise, you’ll gain a better understanding of your competitors’ strengths and weaknesses, which will inform your design and marketing initiatives. It’s simple and easy to follow, and it’s a great starting point for creating effective design solutions. According to McKinsey Insights March 2023 “Having an articulate competitive analysis and a good landscape of what the other solutions are and what makes you better than the others is important.” The issue is most businesses have a siloed approach, only caring about their service or product, which leaves them unable to explain why their product or service is better for the customer.
If you find value in this exercise, sign up for our Analyzing Your Competition workshop for a more in-depth analysis of your competitors and a strategy to help your business stand out in the market.
Download now to take your business to the next level.
- Format: Self-Paced (individual or team)
- Who is it for: Business owners or teams looking to discover their extended competitive landscape.
- Time Needed: 1+ hours
- Outcomes: Generate a table of your close and extended competitors so you can begin to better understand how you fit in the market.
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