Looking to define your corporate values and create a strong brand identity? Look no further than our “Who Are We Anyway?” workshop.
Through a series of interactive exercises, including a card sort and ranking exercise, you will identify the six values that are most important to your brand. We will guide you through a discussion of what those values mean to you and your team, creating a common understanding of your identity & language.
Defining your values is crucial to guiding many aspects of your business, from identifying your primary customers to determining the colors and messaging of your brand. A study done by Clutch shows that shared values are a primary factor in building brand loyalty, with 64% of consumers stating that as the primary reason they have a relationship with a brand.
And the benefits of communicating your values go beyond loyalty, with 81% of consumers citing brand trust as a deciding factor in purchasing. Being transparent about your values builds trust and credibility with your audience.
Join us for the “Who Are We Anyway?” workshop and gain the tools to differentiate your brand from competitors and create a loyal customer base. See you there!
- Format: In Person (1 to 10 participants)
- Who is it for: Business owners or teams looking to change the way they are perceived by their customers
- Time Needed: 1.5 hours
- Outcomes: Develop values and a working vocabulary around what the company is and how you want to be perceived by customers and the community.