Design strategy workshops are powerful tools to help businesses grow and thrive. According to the Design Management Institute’s Design Value Index, design-driven companies outperformed the S&P 500 by 228%. These workshops help you define your goals and identify your ideal customers and unique selling positions. Additionally, they are also great at creating a roadmap to help keep you on track.

We have several pre-defined workshops available. Some of them help identify the challenges you’re facing and create strategies for overcoming them. While others help uncover opportunities and set milestones for long-term success.

However, we can also build custom workshops to address your unique needs and goals.

What are Design Strategy Workshops?

A design strategy workshops are a facilitated session where stakeholders and team members collaborate to define challenges, generate ideas and solutions, and develop actionable strategies. Rooted in the design thinking process, these workshops prioritize a human-centered approach, ensuring that solutions are aligned with user needs and user journey.

Benefits of Design Strategy Workshops for Your Business:

• Provides a clear roadmap for achieving your business objectives: By clearly defining goals and outlining the steps needed to achieve them, strategy workshops create a roadmap for success.
• Helps identify key opportunities for growth and expansion: Through brainstorming and collective exploration, design thinking workshops can uncover hidden opportunities and new avenues for growth.
• Facilitates brainstorming among team members: By bringing together diverse perspectives, design strategy workshops foster a collaborative environment where ideas and perspectives are freely shared.
• Builds a strong foundation for future success: The insights and strategies developed in a design thinking workshop serve as a solid foundation for future initiatives and decision-making.
• Builds Effective Strategy: Takes your current strategy and defines the problem holding you back, allowing you to unlock new strategic possibilities.

Popular Workshops:

Design Strategy Workshops We Offer 

We have many prebuilt workshops to choose from, covering everything from future planning to how to talk about your business. These workshops help you understand your business better and help us design solutions tailored to your unique situations.

• Futurecasting – Determine long-term goals and identify favorable outcomes.
• The Why – Build talking points and uncover the various ways that you are different from your competitors.
• Empathy Mapping – Deep dive into customer motivations, what they are thinking, feeling, and how to better approach them.
• Who Are My People? – identify customers, potential customers, and impact players
• Collaborative Analysis – Find out who should you be partnering with.
• Lightning Decision Jams – Prioritize potential solutions and test if they will work
• Design Sprints – Process for rapid prototyping that can save your business thousands of hours and dollars.
• Jobs To Be Done – focuses on understanding the “job” a customer is “hiring” a product to do, emphasizing the underlying needs and motivations behind a purchase rather than just the product’s features.
• From Reflection to Resolution – Reflect on the past year to help plan the upcoming year.
• Competitive Landscape – Exercise to help you discover your extended competitive landscape, better understand their strengths and weaknesses, and how you can update your marketing to gain advantage.
• Information Architecture – organize and structure information to create a clear and intuitive user experience for websites, applications, or other information systems.
• Product Market Fit (Coming Soon) – a proven framework and hands-on exercises to help you define your ideal customer, validate your product’s value proposition, and accelerate your path to market.

At all of them, we create a safe and collaborative space where businesses can explore new ideas and strategies, as well as make sure that all voices in the room have a chance to be heard. We help every step of the way, by providing the tools, guidance, and the support necessary for your success.

Why Should You Hire a Professional Firm to Run a Design Strategy Workshop?

While it may be tempting to run a design thinking workshop internally, partnering with a professional firm offers several advantages:

• Expertise and Experience: A professional facilitator brings a wealth of knowledge in design thinking methodologies and workshop facilitation. They can guide the workshop participants through the process, ensuring a productive and insightful session.
• Objectivity and Neutrality: An external facilitator can provide an objective perspective, free from internal biases or preconceived notions. This helps to ensure that all voices are heard and that the workshop objectives are met.
• Structured Approach: Professional firms have established frameworks and workshop agenda templates that can be customized to your specific needs. This ensures a focused and efficient workshop.
• Creative Tools and Techniques: Experienced facilitators are equipped with a variety of tools and techniques to stimulate creative thinking, encourage participation, and generate innovative solutions.

Bridging Distance, Sparking Innovation: Our Approach to Remote Design Thinking Workshops

Forget the limitations of physical location. In today’s digital world, we bring the power of design thinking directly to you, wherever you are.  While we offer in-person workshops, we’ve mastered the art of facilitating engaging and productive remote design thinking workshops. We leveraging technology to foster collaboration and spark innovation.

Here’s how we ensure your remote design thinking workshop is a success:

• Creating a Dynamic Virtual Workspace: We utilize cutting-edge video conferencing platforms like Zoom, Google Meet, or Microsoft Teams, transforming them into interactive workspaces. Breakout rooms become hubs for focused discussions, virtual whiteboards replace physical ones for collaborative brainstorming, and shared documents enable real-time co-creation, ensuring everyone feels connected and engaged.
• Engaging Your Team, Virtually: Our expert facilitators are skilled at keeping participants actively involved, even from afar. We incorporate a variety of interactive elements, such as polls to gather quick insights, quizzes to reinforce key concepts, and dynamic presentations with visuals and multimedia. This ensures that your remote workshop is not just productive, but also an enjoyable and memorable experience.
• Guiding You Every Step of the Way: Navigating the design thinking process remotely requires expert guidance. Our facilitators are masters of virtual facilitation, ensuring clear communication, effective time management, and seamless collaboration throughout the strategy work. We provide the structure and support needed to achieve your workshop objectives, no matter where your team members are located.

Conclusion

Design strategy workshops are a valuable investment for any business seeking to drive innovation, improve customer experiences, and achieve strategic goals. By embracing the principles of design thinking and utilizing a structured approach, these workshops can unlock creative potential, foster collaboration, and pave the way for future success. Whether you’re looking to develop a new strategy, improve an existing one, or tackle a specific design challenge, a design thinking workshop can provide the framework and insights you need to succeed.

Contact Us to Learn More about Design Strategy Workshops

If you’re interested in learning more about how design strategy and business workshops can benefit you, please contact us today to schedule a consult call.